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Original Video Productions and zag creative group teamed up to produce this PSA for Living Sounds Hearing Center. Former Edmonton broadcast personality Gord Whitehead was our spokesperson, as well as a client of Living Sounds. The creative concept was really simple, get your hearing checked before it`s too late and is told through a true story from Gord`s own personal experience with hearing loss. Principle videography took place in downtown Edmonton at Living Sounds Hearing Center.