Produced for Pattison Outdoor, The Story of a Sign is a history lesson in advertising and how the idea of the billboard came to be in Edmonton as well as showing how far we’ve come in terms of technology. Principle videography for the latter half of the video took place in Edmonton and the history section was covered with old photos from the Edmonton City Archive. From the early 1900’s to present day, The Story of a Sign takes you through a journey of modern commerce.